Cognesia, previously known as Intellitracker, has always concentrated on core areas of cutomers insight. Since changing from Intellitracker to Cognesia we have since increased the benefits we offer to our customers.
Big data: Big challenges. Interpreting your digital data can be a bit like shepherding cats. Confronted by vast amounts of data from multiple digital touchpoints, how do you analyse information from an avalanche of impressions, clicks, views and likes? And how do you transform this information into insight you can use to deliver more intelligent content across all digital platforms?
Get a single customer view. Cognesia transforms traditional digital data into insightful customer data. By delivering real time data on your prospects, we deliver true customer recognition and enable you to understand conversion across the site, deliver a single customer view and reduce customer churn.
Three core products. We seamlessly stitch together digital activities to help you become more digitally mature. By using advanced web analytics around customer recognition and customer behaviour targeting, we trigger intelligent marketing communications and drive content personalisation – with the customer at its heart – through three core products: