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Company Information
Cognesia Ltd (formerly Intellitracker) was founded in 2000 and has offices in North Amercia, Europe and Eastern Europe.
The company develops and markets a suite of online business optimisation tools including Explore (online analytics) and Engage (online personalisation, testing and targeting).
Cognesia is recognised as one of the leaders in its field and works with well known organisations including Bourne Leisure, Rolls Royce, Visa, Associated Newspapers, Pinnacle Sports, M&G, Age UK and TUI Travel.
Contact
Lara Slyfield
Marketing
e: press @ cognesia.com
t: +44 (0)845 680 1900
Sectors
A digital version of this 'sectors' can be downloaded by clicking on this link:
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Cognesia for Agencies
Our latest release couples a full marketing and site optimisation suite, with a range of management tools designed for agencies.
With flexibility and simplicity at heart, Cognesia for Agencies delivers accurate and intelligent web data in a way that allows an agency to always take the responsible stance, staying one step ahead of their competitors by having full, flexible control of their client’s key web data.
Cognesia for Agencies provides many benefits:
Full Control and Management
In many situations, agencies are unable to get a full picture of a client’s data, which can often be very limited and at times inaccurate. A common situation for agencies to find themselves in, are the difficult and regular client questions regarding performance and reporting, which cannot be easily answered without direct access or full control. Particularly, if the client is relying on a free tool.
Cognesia for Agencies allows an agency to address this problem, providing the means to look after the data, and ensuring you have complete control of all the reporting available. The flexibility of Cognesia allows the agency to take a proactive approach, with 24/7 access to accurate and clear data offering piece of mind, and ensuring your agency can stay ahead of a client. The flexibility of Cognesia also allows you to quickly identify any issues and resolve these with ease, before they can become a significant problem.
Ease of Setup and Maintenance
The built in IntelliAdmin gives agencies the flexibility to quickly create and manage an unlimited number of client accounts with the ability to set-up tailored and controlled access to different users. This means agencies can enable and disable the features a client has access to, at the click of a button.
Flexible Commercial Arrangements
We recognise that we provide our partners with more than just software. In particular, our willingess to offer flexibility in the way we work with our partners, allows us to deliver great results and tailored solutions that fit with your way of working. There are many reasons for working with Cognesia, not least, that it can add real business value and open up revenue opportunities, such as the ability to bill for reporting management and/or ad-hoc analysis. It also provides a platform where an agency can build further services and products for their clients, with Cognesia as a solid base.
Our commercial model is designed to reward ‘volume', providing significant economies of scale. This provides the piece of mind that as you add more accounts, the more attractive the relationship becomes.
Branding Opportunities
All elements of the system can be fully co-branded, with the ability to display your logo on the interface, reporting and all emailable/exportable documents.
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With flexibility and simplicity at heart, Cognesia for Agencies delivers accuracy and intelligence, allowing full control of their client’s key web data. |
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Cognesia Ltd
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Intelligent, tailored reporting
Cognesia for Agencies provides a comprehensive and flexible data model, which avoids many of the inaccuracies and limitations inherent within your client’s systems. Every aspect of the reporting can be customised, providing absolute flexibility. It is, for example, possible to build your own sector specific or client focussed report packs. It is also possible to develop cross-account benchmarking views. Cognesia can be easily setup to automatically generate and email attractive reports directly to your clients, which can be provided pre-configured or individually tailored for each client's needs. Cognesia's data can also be fed into your management dashboards or intranet using our API 'AppLink', and into reporting spreadsheets using 'ExLink', for ease of use and distribution.
Integration with your existing systems
Cognesia was designed from the ground up to integrate with your existing systems. This enables out-of-the-box integrations with Email, PPC, CRM and CMS systems. Cognesia can often also integrate with your own in-house-built systems. A common application for this is to automate the tracking of any marketing campaigns, saving your staff's time and ensuring they never miss out on any valuable campaign data. If you need to make an alteration across multiple accounts, it is no problem... Cognesia for Agencies provides time-saving bulk deployment features.
Specialist support for agencies
We provide excellent support and guidance for our partners, ensuring that we are delivering at all times, and being responsive when you need our help. While the system has been designed for ease of use, we do provide excellent online resources, material and training, as well as expert technical and analytical email and phone support.
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