G-Forces choose Cognesia Explore to power NetDirector web analytics

Cognesia today announced that they will be providing Cognesia Explore to G-Forces Web Management Ltd.

Cognesia will work with G-Forces to integrate website behaviour information into their NetDirector portfolio of products.  Cognesia Explore will become the web systems information feed for G-Forces NetDirector LeadBeast dash-boarding solution.

LeadBeast is a lead tracking software that enables you to consolidate all the leads and enquiries generated by your sales channels in one easy to understand dashboard. This enables you to identify the marketing campaigns that are working and highlights the ones that don’t, allowing you to improve the effectiveness of your marketing campaigns. By identifying where your enquiries come from, online or via the telephone, what sources are working and how much they are costing, you can get closer to the ‘holy grail’ of marketing.

Cognesia will be responsible for feeding through information on the success or otherwise of marketing campaigns that drive traffic to a user’s website.

G-Forces will initially install Cognesia Explore on over 100 of their top clients’ sites and will utilise Intellitracker’s XML feeds to populate LeadBeast. The information will include campaign effectiveness and PPC cost data provided by Cognesia’s recently released PPC integration module.

This Agreement comes hot on the heels of a number of others including Explore Worldwide, Responsible Travel and the University of Reading.  Commenting on these recent successes, Simon Roberts, Director at Cognesia said: “We have experienced a significant acceleration in new business over recent months as our marketing optimisation message gains traction.  Our ability to provide this information as an XML feed has enabled G-Forces to add this to their LeadBeast solution and a number of others to automate their behaviourally targeted marketing activities.”

This content was modified "post-production" to use up-to-date company and product names (April 2011).

“	Our ability to provide information as an XML feed has enabled G-Forces and a number of others to automate their behaviourally targeted marketing activities.	”
	Simon Roberts Director Cognesia Ltd