Cognesia Explore R6.4 Enhances Behavioural Targeting

Cognesia today announced the release of Cognesia Explore R6.4.  In addition to a number of minor enhancements, R6.4 includes an all new audience selection system and 2 updated report templates.

The audience selection system enables users of Cognesia Explore to create comprehensive segments of visitors based upon their response to marketing and on-site activities.  The new templates enable this behavioural information to be integrated with email, CRM and content management systems.

Commenting on the release, Mark Wilding, Product Manager at Cognesia said: “This release represents a significant step forward in our ability to optimise email and content through personalisation.  Marketing manager can now automate the provision of behavioural information to their email, CRM or content management systems and can do this at the click of a button rather than having to commission a complex consulting project“.

Audience Selection

The new Audience Selection system has an all new drag and drop interface which enables a user to create visitor segments based upon the behaviour of these visitors. These segments can be saved for re-use and applied to any of the views within the system.

Cross-tab Reporting

The overlap report template has been updated to include the facility to report upon all website form-fill data out of the box.  This view can now be used to show such things as how visitors use different keywords over time, which products are viewed (or purchased) by the same visitor over time and any other possible combination of recorded data.  This cross-sell or up-sell information can be automatically fed to external systems without the need for any complex consultative setup.

“	Marketing managers can now automate the delivery of behavioural information to their email, CRM and content management systems.	”
	Mark Wilding Director Cognesia Ltd

Contacts Template

The updated Contacts template provides a view of search terms, campaigns and events performed by "Contacts" (rather than Visitors). Contacts are visitors who have been uniquely identified through registration of email response. This information can be made available to email and CRM systems for inclusion within their behavioural targeting segmentation models. The contacts report view drives Cognesia's behavioural targeting and as such has become one of the most important and heavily used reports.

This content was modified "post-prodcution" to use up-to-date company and product names (April 2011).