Cognesia Wins Significant New Business as Growth Accelerates

Cognesia today announced that they will be providing the Cognesia Explore web analytics and marketing optimisation platform to a number of new clients including Butlins, Evening Standard and Transport Direct.

Commenting on these recent successes, Mark Wilding, Director at Cognesia said: “Our last 6 months have been very busy for all the right reasons. Last year’s significant investment in product development is now bearing fruit. In particular, a number of enhancements that provide our users with new ways to visualise site usage and marketing success are creating a real buzz. The simplicity with which Cognesia Explore is able to auto-optimise an organisation’s digital marketing is also proving to be a real winner.”

Butlins, Part of the Bourne Leisure Group, will deploy the complete Cognesia Explore suite to optimise their digital marketing activities.

The Evening Standard and Transport Direct will initially use Cognesia Explore to analyse site content consumption and optimise site user experience.

In addition Transport Direct will now be able to provide auditable data on site traffic and conform to the government’s requirements of transparency and accountability.

The 3 new clients join a number of other new clients from the charity, retail and leisure sectors as Cognesia experiences significant growth in the first part of 2010.

Mark Wilding continued: “Most organisations that contact us are looking for their second or in some cases third or even fourth analytics solution. They’ve experienced the free of charge tools and now have a clear idea of what they want to achieve. This level of understanding makes it much easier for us to explain the benefits of Cognesia Explore. Couple this with a greater degree of budget freedom and it’s not surprising that our business is accelerating.”

This content was modified "post-production" to use up-to-date company and product names (April 2011).