Combining our unique and innovative technical platform with the strategic inspiration of GI Insight, Cognesia offers powerful cross channel data insight and management solution.

Our senior team is heavily involved in your day to day direction, from providing strategic marketing direction to supporting you in driving rapid implementation of our service into highly complex IT structures.

Service led. Just as Cognesia allows you to put your customers at the centre of your operations, our service becomes the centre of our clients’ digital operations. In our 14 years’ experience, we have forged a reputation for providing the digital marketing solutions our clients most need.

Agile. For you, this means more personalised interactions, tailored approaches and flexibility in the way you operate. Being small and agile, Cognesia can become a partner rather than just a provider, allowing for close relationships and understanding for both sides.

UK based. Because we are UK based rather than multi-national, we have greater familiarity with UK laws, behaviours, trends and profiles. You get a better service with no time difference and real-time responses and face-to-face visits, which is not available from international suppliers.


Mark Wilding – Director. Head of Technology and Product

Mark launched the initial business in 2001, previously known as Intellitracker, where he developed the business to become the largest independent analytics supplier in the UK and second largest behind Webtrends in that period. Since becoming part of the GI Group, Mark continues to oversee all aspects of the company’s products, platform and cloud infrastructure, including design, development and end to end delivery to our clients.

Simon Roberts – Director. Head of Insight.

Simon co-founded Cognesia with a vision to change the landscape in digital analytics and to help companies leverage digital data to drive competitive advantage.  

With a deep background in analysis, marketing and business Simon is able to help companies translate real business issues into tangible digital strategies utilising the unique technological capabilities of the Cognesia platform

Celia Poyser – Business Development Manager

With over 18 years experience in both traditional and digital marketing across a number of verticals, both in client and agency environments, Celia joined the business in late 2014 to utilise her skills and experience to help drive Cognesia forward, develop new client businesses and lead the sales and marketing communications areas.

Robin Welch – Chairman, GI Solutions Group

As CEO, Robin has overall responsibility for the strategic direction and the day to day operations of the GI Solutions Group. Robin is heavily involved in driving the day to day development of the Cognesia business and its future growth.

Andy Wood – Managing Director GI Insight

A co-founder of GI Insight, Andy has over 23 years in the field of database marketing and has created and managed more retail loyalty programmes than almost anyone in the UK. His particular skills lie in the analysis of data and acquiring customer insight to improve customer engagement, customer communications, turnover and ultimately profit to his clients. These skills compliment the complexity of the customer data gathered from the Cognesia platform to ensure the complete holistic view of the customer and business is achieved.

Simon Lisser – Finance Director

Simon joined Colorgraphic plc in 1987 from the Leicester Business School as a trainee accountant. He was appointed as Financial Controller in 1993. Simon qualified with the ACCA as an accountant in 1997. He joined GI Solutions Group in November 2005 as Financial Controller and was promoted to Commercial Director in July 2008.

GI Solutions

A rapidly evolving marketing support services Group, which has grown organically to embrace an increasing range of campaign and customer management needs. The Group offers the latest technology, ideas and experience covering database marketing and analysis, end to end loyalty schemes, personalised direct mail, digital marketing. Click here for more information

GI Insight

A sister company that provides a complete database marketing approach covering database building, strategy & analysis, campaign execution and fulfilment.

Working together, GI Insight and Cognesia offer our clients the opportunity to truly understand their customers regardless of media or channel, providing the insight and strategic direction to create unique competitive advantages and increase overall profitability from true customer understanding. Click here for more information