Data Creation links customer, sales and web data together to create a single view of a customer. By recording every visitor and every visit to a website, Data Creation builds a behavioural picture of visitors as anonymous data, and then links this data to known ‘contacts’ from web, email and CRM systems.

This gives you a true customer-centric view of the digital customer. Combined with sales data and customer databases, you can drive deeper relationships, create brand loyalty and deliver more timely and relevant messages.

  • CRM & Email Integration
  • Profiling & Segmentation
  • CRM Integration
  • Behavioural Email
  • Customer Exports
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